Welcome to New Rules of Investing’s Resource page full of all the resources you’ll need to devise, write, publish and distribute your investment newsletter. To add your company or to obtain a featured listing, email me to let me know.
Newsletter Management Services: you’ll need a 3rd party service like the ones listed below to manage your email lists, automate trials to your investment newsletter, and help deliver your newsletter beyond the spam filter.
Featured Listing: I’ve used StreamSend for years to manage my outbound email marketing. You absolutely need a firm like StreamSend to ensure that your marketing emails and newsletter copies don’t end up getting lost in spam filters. StreamSend is a great solution to grow your circulation, manage your subscribers, and increase your advertising revenue. Easy to use templates with a trigger-based messaging system I use to send free trial issues out to prospective buyers.
Copywriting Resources: learn how to write great copy for your blog and newsletter and how to make people feel the need to subscribe.
Web Marketing: Marketing is 90% of the sale and these resources provide real advice for the real world and will make you a better marketer. Selling is not easy — the better marketer you are, the easier you’ll close the sale.
Blogging Software: You’ll need a blog as your home on the Internet and a place to prove to prospective subscribers how smart you really are. These are the best blogging platforms around.
Project Management and Collaboration Software: Publishing a newsletter is a big commitment and takes a lot of planning and execution. You’ll need project management software to stay on top of all your activities.
Featured Listing: We use Basecamp to manage all facets of our newsletters and it’s become an indispensable tool for our business. We use it to get our whole team collaborating on our monthly publishing cycle, complete with team to-do lists, file hosting, messaging and deadlines. It’s a great way to manage your business.
Contact Management Software: Publishing is just the first step. You’ll need to create distribution partnerships, enlist sales help and contact prospects to close the sale. Use these software packages to stay organized and track all your conversations.
Featured Listing: Highrise is our choice for contact management. While we use StreamSend (see above) to manage our email list contacts, we use Highrise to manage everything else. It’s got an incredible fast interface to input contacts, business coordinates, and details of all conversations. Think of it as an ACT 2.0, slimmed down for speed and ease over the Internet.
Billing programs: You’ll need to process credit cards after you close the sale. Each one of these payment platforms addresses payments a bit differently. Spend the time to figure out which one is right for your newsletter business.
Newsletter Distribution Companies: You may end up partnering with one of these companies to help promote your newsletter. Regardless, these are a couple of firms acting as clearinghouses for financial newsletters.