Yahoo vs Google

This is a side to side comparison of two of the best online financial sites: Yahoo Finance and Google Finance.  Yahoo is still the largest and most popular finance site by far but Google is serious about finance.  Let’s see how the two financial portals stack up against each other.


Google Finance: Typical fast-loading Google pages.  Google’s site is broad and doesn’t go deep.  Pages for individual stocks are only 1 page deep (Google links out for things like option chains, major holder, etc.)

Yahoo Finance: Yahoo Finance is fast.  As opposed to Google, Yahoo content resides primarily on Yahoo pages and Yahoo is responsible for page load speed throughout the site.  This can fluctuate as any large website can throughout the day.


Google Finance: Google primarily uses a simple javascript-loaded chart without any bling.  It loads fast and allows easy to manipulate x-axis (time period).  When you’re figuring out what a particular stocks has done over the past 17 days, the chart also calculates the return for a given time frame beyond the standard 1-day, 5-day, 3 month, etc. time period.  Google also plots news events onto their charts which is kind of cool (not necessarily tradeable).

Yahoo Finance: Yahoo Finance charts are much more robust.  Advanced charts have incorporated a similar charting function like Google’s and provides an overlay of numerous technical indicators (MACD, RSI).  Because these charts are so powerful, they also tend to be bulky and seize up.

Real Time Quotes

Google Finance: Google provides real time quotes both during market hours and pre- and post- market.  Google’s quotes on market indices tend to skew erratically during the transition to an open market as well as trails when the market makes large moves to the upside or downside.

Yahoo Finance: Yahoo also provides real time quotes both during market hours and off.  Yahoo’s premarket quotes are not as reliable as Google’s.  Yahoo occasionally doesn’t have a price premarket for a wide array of stocks.  Yahoo has a scrolling ticker as well for stocks that is personalized to the behavior of the user.


Google Finance: Google gives basic info all on one page.  Anything more a user needs to link off.  News, financial info, blogs all included.  Very shallow, quick and dirty use.  Google does a good job bringing in blog content but lacks good, standardized PR content, still necessary in the research process.

Yahoo Finance: Yahoo provides an entire research environment.  All the content and data is supplied by Yahoo.  From major holders to options chains to blogs and PR, Yahoo is a virtual poor man’s Bloomberg.


Google Finance: Google allows users to download data, making the site more portable than we’ve traditionally seen.  Google portrays the data environment well around a stock.  Beyond that, nothing particularly innovative about what Google’s done so far.
Yahoo Finance: Yahoo Finance is the 800lb gorilla and essentially helped to democratize financial information.  Yahoo has done a good job bringing in financial blogs in a controlled environment, using SeekingAlpha to help filter.  Charts are very powerful.  Not too much current innovation going on either on the surface.


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