PaidContent.org has a great post early on in TheStreet.com’s (TSCM) quarterly conference call. TheStreet.com posted a pretty good quarter and the stock is up over 12%. See what we wrote recently about theStreet’s search for a new managing editor for MainStreet.com here.
Couple of salient points:
- CEO Tom Clarke attributed strong ad sales performance to diversification away form financial advertisers.
- TheStreet is looking for more M&A (they’ve been on the block themselves for years with no takers).
- looking to buik up in video content
What’s missing? I dunno, maybe coming out with new/better technology/content to help investors make more money and/or manage their portfolios better. Very little talk about that other than the new subscription newsletter written by Lenny “The Nails” Dykstra.
I think this is a continuation of a growing trend in financial media. Noticed I said media. TheStreet.com and Jim Cramer are media plays looking to grow their businesses as media firms do in other verticals. So, that means, increasing pageviews, premium content and higher CPM (the price charged advertisers per 1k pageviews). Users and investors of these sites need to know that they are dealing with media companies and what the proprietor of that information is looking to get out of the relationship. That’s all.
New Rules of Investing 